Getting your business in front of as many people as possible is the only way you can earn something big on internet. The major factors in a marketing strategy include advertising and referrals.
When it comes to getting your business in front of people, you need to consider review sites in your marketing approach. According to a survey, about 60% of the people search on Google to check online reviews about the products or services they are interested in. About 45% people use Yelp to check online reviews. Facebook is also in the rise in this regard.
Here, your main focus should not be to get the reviews only. The major focus should be to get the positive reviews. After all, the people reading reviews to get convinced about buying your products are going to see the positivity of reviews.
And even if you have got negative reviews, you need to have a strategy in place to deal with those reviews in order to turn them in favor of your business. You need to respond to negative reviews in such a way that people would get convinced about your customer support approach in case something goes wrong.
Now, we are going to discuss the ways to deal with the negative reviews.
Reach out to customer
The matter of fact is that many businesses do not expect a business to respond to their negative review. Thus, you are going to be set apart from such businesses if you respond to the negative reviews quickly.
Talk about their experience
You need to be open while asking them about their experience with the product or service. if they have something negative to say about your product, you don’t have to get defensive.
Gain clarity by asking questions
You need to know about the root cause of problem with the product. For this purpose, you will need to ask your customers some questions about the product. Ask them until to gain clarity about the issue.
You can offer your customer to fix the issue or you can replace the product. This is the way you can turn a disgruntled customer into a happy one.
Fix the root cause
If the problem exists within your production, you need to fix this issue. This root cause can lead to the issue persisting in all of the items you produce; so this problem needs to be solved in emergency basis.
While review sites do the marketing work for you, you need to make sure that you are not treating these sites as a tool for marketing. You need to use these sites to get feedback about your product and to interact with your customers.