According to a survey, about 85% of the small businesses say that they get new customers through referrals. Those customers go to those businesses after getting recommendations from their friends. It means that word of mouth plays an important role in the marketing of a business.
Although a potential customer gets a recommendation, it is not enough for that customer to get convinced about the recommended business. The next thing that customer is going to do is to do an online search in order to see what other people say about that business. In other words, online reviews play an important role in the marketing of a business.
A few tips about how to get online reviews are worth mentioning here.
Good work is important
First of all, you have to make sure that you are providing quality in your product or service because it is the only way you can expect good reviews from your customers or clients. But then, you will have to put a little emphasis on the review making process in order to remind the customers that they have to write a review about your services. Asking them directly can be a bit awkward but you need to provide them links on several occasions just to remind them. You can even tell them casually that how good reviews have been helping you improve your business.
Set up great profiles and claim ownership
It should not be difficult for you to know which review sites are appropriate for your business. You can do it with the help of Google. Just make sure that the websites you are going for are appropriate for your business.
In most of the cases, you may only need a combination of Yelp, Google and Facebook. If you go for more websites when you do not require them, you will only make things difficult for yourself.
Know what you ask
When you ask for a review, you will have to be absolutely sure what you are asking. And you will also have to be sure about who you should ask for the review. Sometimes, you might not be in a position to handle the negative review. However, you certainly need to embrace the negative opinion about your product or service if you are ready to provide effective customer support to your unhappy customer.
Right time to ask for review
There is no specific time to ask for the reviews. It mainly depends upon the type of service or products you are offering. If you have a grocery store at a physical location, you can attach the banners or charts with the link to the online resource to allow customers to write a review about your services. if you are doing a business of real estate or any other services which involves longer sale cycles, you will have to strategize the review making process for your customers.