Getting your business in front of as many people as possible is the only way you can earn something big on internet. The major factors in a marketing strategy include advertising and referrals. When it comes to getting your business in front of people, you need to consider review sites in your marketing approach. According to a survey, about 60% of the people search on Google to check online reviews about the products or services they are interested in. About 45% people use Yelp to check online reviews. Facebook is also in the rise in this regard. Here, your main focus should not be to get the reviews only. The major focus should be to get the positive reviews. After all, the people reading reviews to get convinced about buying your products are going to see the positivity of reviews. And even if you have got negative reviews, you need to have a strategy in place to deal with those reviews in order to turn them in favor of your business. You need to respond to negative reviews in such a way that people would get convinced about your customer support approach in case something goes wrong. Now, we are going to discuss the ways to deal with the negative reviews. Reach out to customer The matter of fact is that many businesses do not expect a business to respond to their negative review. Thus, you are going to be set apart from such businesses if you respond to the negative reviews quickly. Talk about their experience You need to be open while asking them about their experience with the product or service. if they have something negative to say about your product, you don’t have to get defensive. Gain clarity by asking questions You need to know about the root cause of problem with the product. For this purpose, you will need to ask your customers some questions about the product. Ask them until to gain clarity about the issue. Resolve problem You can offer your customer to fix the issue or you can replace the product. This is the way you can turn a disgruntled customer into a happy one. Fix the root cause
If the problem exists within your production, you need to fix this issue. This root cause can lead to the issue persisting in all of the items you produce; so this problem needs to be solved in emergency basis. While review sites do the marketing work for you, you need to make sure that you are not treating these sites as a tool for marketing. You need to use these sites to get feedback about your product and to interact with your customers.
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Online reviews may seem like a pile of opinions on the review websites and product pages. But the matter of fact is that they are no joke. Reviews belong to the word of mouth marketing category. We all know how influential the words of recommendation for a business can be. Still, there are many businesses which do not have much of an idea about how to manage the reviews. There are several review websites which make it easier for the businesses to interact with their customers. Some of those websites are worth mentioning in this regard. Google My Business Google My Business is a free online resource which allows you to get online reviews about your business. You will have to create a Google My Business profile in this regard. With the help of this business, you can manage your business listing across search results and Google Maps. The best thing about creating a Google My Business profile is that you get an easy chance to rank in Google which is the king of search engines. The local search results favoring your business are surely going to bring a lot of revenue to your business. Facebook With so many people using social media not only to connect with each other but also to discuss their purchases, you will not like to miss a chance to make people talk about your business. And when we talk about social media, we talk about the Facebook in particular because this is the platform shared by most of the social media users. Due to the bigger audience, Facebook has become a resource for the audience to get information about different brands. After purchases, they can review the brands and products and rate them accordingly. This is the reason that Facebook is quickly joining the top review platforms. Amazon Amazon is the king of E-commerce. An immense amount of people log into the Amazon to make search about the products they want. Ordering for the products is also very easy in this platform. And then, there is a whole section in which the customers can leave their feedback about the products they purchase. This is the reason that brands cannot afford to overlook this very important section of their product pages on Amazon. Yelp
Yelp is the platform on which the users can publish reviews about local businesses and services. While it is not as big as Google, it surely is second biggest review platform. The best thing about this platform is that it trains you how to respond to customer reviews. Another compelling factor about Yelp is that it has over 102 million reviews and counting. With a strong moderation system in place, Yelp makes sure that only the genuine reviews are published. It means that businesses cannot afford to miss this opportunity. According to a survey, about 85% of the small businesses say that they get new customers through referrals. Those customers go to those businesses after getting recommendations from their friends. It means that word of mouth plays an important role in the marketing of a business. Although a potential customer gets a recommendation, it is not enough for that customer to get convinced about the recommended business. The next thing that customer is going to do is to do an online search in order to see what other people say about that business. In other words, online reviews play an important role in the marketing of a business. A few tips about how to get online reviews are worth mentioning here. Good work is important First of all, you have to make sure that you are providing quality in your product or service because it is the only way you can expect good reviews from your customers or clients. But then, you will have to put a little emphasis on the review making process in order to remind the customers that they have to write a review about your services. Asking them directly can be a bit awkward but you need to provide them links on several occasions just to remind them. You can even tell them casually that how good reviews have been helping you improve your business. Set up great profiles and claim ownership It should not be difficult for you to know which review sites are appropriate for your business. You can do it with the help of Google. Just make sure that the websites you are going for are appropriate for your business. In most of the cases, you may only need a combination of Yelp, Google and Facebook. If you go for more websites when you do not require them, you will only make things difficult for yourself. Know what you ask When you ask for a review, you will have to be absolutely sure what you are asking. And you will also have to be sure about who you should ask for the review. Sometimes, you might not be in a position to handle the negative review. However, you certainly need to embrace the negative opinion about your product or service if you are ready to provide effective customer support to your unhappy customer. Right time to ask for review
There is no specific time to ask for the reviews. It mainly depends upon the type of service or products you are offering. If you have a grocery store at a physical location, you can attach the banners or charts with the link to the online resource to allow customers to write a review about your services. if you are doing a business of real estate or any other services which involves longer sale cycles, you will have to strategize the review making process for your customers. |
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