Online reviews may seem like a pile of opinions on the review websites and product pages. But the matter of fact is that they are no joke. Reviews belong to the word of mouth marketing category. We all know how influential the words of recommendation for a business can be. Still, there are many businesses which do not have much of an idea about how to manage the reviews.
There are several review websites which make it easier for the businesses to interact with their customers. Some of those websites are worth mentioning in this regard.
Google My Business
Google My Business is a free online resource which allows you to get online reviews about your business. You will have to create a Google My Business profile in this regard. With the help of this business, you can manage your business listing across search results and Google Maps.
The best thing about creating a Google My Business profile is that you get an easy chance to rank in Google which is the king of search engines. The local search results favoring your business are surely going to bring a lot of revenue to your business.
With so many people using social media not only to connect with each other but also to discuss their purchases, you will not like to miss a chance to make people talk about your business. And when we talk about social media, we talk about the Facebook in particular because this is the platform shared by most of the social media users.
Due to the bigger audience, Facebook has become a resource for the audience to get information about different brands. After purchases, they can review the brands and products and rate them accordingly. This is the reason that Facebook is quickly joining the top review platforms.
Amazon is the king of E-commerce. An immense amount of people log into the Amazon to make search about the products they want. Ordering for the products is also very easy in this platform. And then, there is a whole section in which the customers can leave their feedback about the products they purchase. This is the reason that brands cannot afford to overlook this very important section of their product pages on Amazon.
Yelp is the platform on which the users can publish reviews about local businesses and services. While it is not as big as Google, it surely is second biggest review platform. The best thing about this platform is that it trains you how to respond to customer reviews. Another compelling factor about Yelp is that it has over 102 million reviews and counting. With a strong moderation system in place, Yelp makes sure that only the genuine reviews are published. It means that businesses cannot afford to miss this opportunity.